Here at Dotty HQ, there’s nothing we love more than getting even closer to you all. So when the opportunity to be stocked in the iconic Harrods London flagship store presented itself, we jumped with both feet!

Starting as a pop-up shop on the 4th floor and with a limited order of our most popular prints, we joined the likes of Emporio Armani, Balmain, and Burberry, to name a few of the designer names in kidswear at Harrods London.

Inspired by our Lymington shop, we opted for a yellow checkerboard backdrop, with a multi-coloured harlequin checkerboard section to showcase our favourite designs.

The Harrods London pop-up shop included our most popular prints from our Checkerboard, Florals, Faded Denim, and Colourblocks collections, as well as some of our classic Summer Denims.

It was a huge success, with Harrods London selling out of most of our key pieces, and so they have decided to continue our dedicated Dotty space for Autumn/Winter, and Spring/Summer next year!

Here’s what our co-founders, Alice and Georgie have to say: 

“We are so delighted to be featured in such an iconic store such as Harrods. We are honoured to sit next to the very best in childrenswear. It’s incredible to believe that what started as an idea to create sustainable kidswear that our children would wear, could now be stocked in such a world-reknowned department store such as Harrods! We are so humbled to have our own little home in their flagship London store.” - Alice

“It really has been such a success! Harrods has been one of our best-selling shops this season. We couldn’t be more excited to continue our partnership with them. It has literally been a dream come true for us!” - Georgie 

Harrods London is a remarkable business, with just one flagship store in London, Harrods attracts 15million customers every year. Built in 1849, Harrods began as a single room mainly selling just tea and groceries. The owner, Charles Henry Harrod, employed just two assistants and a messenger boy.

Since then, Harrods London now occupies more than one million sq ft of space, and sells across 7 floors with 330 departments, pretty impressive!

Harrods London is best known as a destination for luxury and comfort, their motto is an inclusive one, “All Things for All People, Everywhere.” They now feature everything you could dream of, all under one roof! From world-class restaurants, to a Hair and Beauty bar, and Wellness Clinic, you really can spend the entire day here.

Take a look at their Mini Harrods club especially designed for children up to the age of eleven years old. With special events and 10% off for their birthday, this is a great idea for little ones to enjoy Harrods as much as you do!

Head to the 4th floor at Harrods London to shop our current Spring/Summer collection. Our brand new Autumn/Winter ranges will launch in Harrods in September 2023.

Thanks to BBC News and Harrods London for providing the information about the history of Harrods.

For behind the scenes access and even more from our little Dotty team, follow us on Instagram. We love sharing your Stories and posts so be sure to tag us in all your Dotty adventures @dottydungarees.

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